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About Us

For 10+ years has provided a comprehensive on-line resource where first-time and avid visitors of the U.S. Virgin Islands find answers to questions like where to stay, where to go and what to do. The website includes vacation planning guides for St. Croix, St. Thomas, St. John and Water Island. It is also an interactive community; readers can browse monthly newsletters, listen to daily podcast, watch regular video web-episodes and share USVI vacation experiences with other readers on the discussion board. We encourage readers to learn about the islands, experience them and to stay connected; all on an informational and user-friendly website.

Distribution, Statistics, Visitor Demographics & Comments

Distribution ranks high in search engines like Google and Yahoo for Virgin Islands related terms, often appearing on the first page of results. These two search engines in addition to Bing, AOL and MSN are the top referrers of visitors to the website. is listed in Virgin Islands’ guide books such as Explore the Virgin Islands where it is described as an “excellent Virgin Islands website”.

It is included in popular USVI travel booklets that are widely distributed to visitors such as Places to Explore, the Marine Guide and Places to Eat.

Publications like USA Today and Islands have referenced in articles about the U.S. Virgin Islands, the latter referring to as “a wise stop for anyone planning a visit to the USVI. ” National Geographic Traveler included in an article about St. John where they presented “the best links on planning every leg of your trip.” Other articles have referenced as a source for information on planning a visit, hiking, Carnival, transportation and other topics.

In addition to referrals also receives direct visits. The website was launched in 1999. Over the years it has become a favorite USVI website, maintaining high reader loyalty. In a 2009 reader survey some readers reported having used the site for 7+ years. These regular readers visit the website directly.



Visitor Demographics

(Source, VInow Readers Survey 2009)

The primary audience is travelers; seasoned annual visitors, 1st time visitors and cruise ship visitors. Based on the VInow 2009 Readers Survey, 54% of our readers are female and 46% are male. Readers indicated that 84% of them are married or in long term relationships; and 25% travel to the USVI with children. 51.5% are between 35-54 years old, and 39% are between 55-74 years old.

USVI Travel Behavior:

10% said they were planning their first trip.
59% reported visiting the USVI at least once a year.
73% planned to visit within the next 12 months.

Comments from Readers

“The site is the number one site I use for USVI vacation planning. I visit the message board 3 to 5 times per week.”

“I LOVE VInow. I’ve been very impressed with how well it is done and it certainly has helped make my vacations to St. Croix more fun!”

“ has been tremendous in helping us plan for our vacation.”

“This is a great site. We’ve used it extensively for our planning of trips.”

“You offer a great web site! I have enjoyed it & use it frequently. It helped us to have a wonderful land trip to St. John and to find villas there.”

Benefits of Advertising

  • Reach travelers that are researching and making their vacation plans.
  • Increase traffic to your website.
  • Increase direct bookings.
  • Increase brand awareness and name recognition.

Advertising Options


Place your ad right where your customers are looking for it; get targeted exposure. Listing ads are category specific, for example St. John Accommodations or St. Croix Car Rentals. A listing includes: a photo or logo, business description up to 100 words, telephone numbers, email and link to website.

Smart Listing

Upgrade you listing and really showcase your business with up to 3 additional images, show your business’ location on a map so customers can easily find you, offer a coupon or promotion, and have a link to you business’ video on YouTube.

Media Spots

Display a colorful creative ad across our website. Creative ad unit rotates throughout the site in the right column of content pages. Media spots are graphic advertisements and can include logo or photo and text. The graphic ad links to your business’ website or e-mail. Size: 300 x 250 pixels.


Include your property, business or product on engaging site features like the newsletter, blog, podcast or video series. Increase brand awareness and showcase your business to viewers and readers.

Section Sponsorship

Maximize you visibility by sponsoring a section; St. Thomas, St. Croix, St. John, Water Island, About the USVI, Cruise Guide and/or the Forum, Events & More section. Your graphic ad will appear throughout the section you sponsor.


St. Thomas, Water Island, St. John and St. Croix

This material covers where to stay, fun things to do, culture, local events, beach guides, how to get around, plants and animals, history, tips, things to see, art galleries, shopping and so much more.

Order Today: $6.95


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